Late Modern

Changing Fashion
Fashion changed dramaticaly during the late modern era. After the war everyone just wanted to let loose and be FREE, the women in particular wanted more feminin fashions than the practical and suit-like attire they were wearing during the war. Designers picked up on this and worked with it.
And so the skirts shorter and fuller, the waists got thinner and tighter, the neck line got lower and simpler. the designers wernt afraid to use lots of fabric or barely any, they went from on extreem to the other and the public lapped it up.
One of the Most influential and revloutionary designers of the time was Christian Dior. Dior begun the change and copped some hits for it. many people dissaproved of his use of massive amounts of fabric on one skirt, especialy after a war where they were forced to conserve everything and now dior was using everything, he pushed them to realize that conserving wasnt the top priority anymore, now it was 'celebrating life'.

< This one of Dior's designs is a classic exmple of the exessive use of fabric on one skirt. This dress shows how dior managed to use exess and yet keep it looking simple. though this dress has lots of gathers/ruffles by keeping it one colour, he kept it simple. and the way he accesorised it is good to because the hat and earings are rether large and bolbous which makes it Fun.

This one of Dior's designs shows the other >

side of Late Modern fashion. This dress shows that the minimalistic side of the war still left its mark. Deffinetly the opposite of exess, this dress uses little fabric, and expresses the "post war" relaxed feelings towards the body. With a low neck line and tight fit, it flaunts what has been hidden for ages.

Refferences:

http://myvintagevogue.blogspot.com/2009/07/bettina-graziani-in-dior-1950s.html

http://www.bluevelvetvintage.com/vintage_style_files/2009/09/

http://gds.parkland.edu/gds/!lectures/history/1945/latemodern.html

American Kitsch

The Classic 50's
   The design style of the period between 1940 and 1960 is often referred to as "American Kitsch" or "50's Art". Most of the inspiration for the style is said to come from the rounded nose of the DC-3 air-craft, the dramatic and exaggerated curve has been replicated and used in many designs and advertisements of the era.
   The closing of the war was a tremendous event and lent its own inspiration to the designs of the era. I was a dramatic time so the portraits and caricatures had very dramatic features and poses.
   Everything of the era was dramatic, exaggerated and curvy.

 

< I like the juke box; it is a classic and will last forever. This juke box has the classic exaggerated curve of the 50's. And the bright colours are evidence of the post war cheer.

 > Not a fan of the exaggerated faces, I find this image quite annoying. This woman’s exaggerated expression is typical of American Kitsch, as is the simple font and alter in size of the text. Having one word significantly larger than the rest puts emphasis on that word.

Information Reference:

http://gds.parkland.edu/gds/!lectures/history/1940/kitsch.html 

http://www.emerald.miahi53.com/lnk.html

http://www.greatworksofstyle.co.uk/2010/03/1950s-adverts-monday-masterpiece.html