Thursday, March 3, 2011

Early Modern

Lucian Bernhard,
   Emil Kahn was born on the 15th of March in Stuttgart, Germany, and he Latter changed his name to Lucian Bernhard, as which he is known as to this day. 
   Bernhard studied at Akademie in Munich for a short period, but for the most part he taught himself.
   Bernhard moved to Berlin in 1901 where he worked as a poster designer and art director of magazines until 1920, when he became a professor at Akademie der Künste. this position was short lived because three years later he emigrated to New York City. In 1928 bernhard opened the Contempora Studio with Rockwell Kent, Paul Poiret, Bruno Paul, and Erich Mendelsohn where he worked as a graphic artist and an interior designer.
   Bernhard worked as a painter and a sculptor from 1930 until his passing on May 29, 1972.

   I know many people swear by Lucian Bernhard's work and i find it hard to say this but, I actually have yet to find any of his posters or advertisements that I have no issues with. Sure, I find some aspects of his work that I like but not the whole piece, I think most of my problems with his work are based on his choice and usage of colours.



< The background colour is to strong and there is too much for it to be able to work well with the blue text. and the text colour looks atrocious when combined with the colours in the picture. the only thing I like about this poster is the way he has done the picture, I like the way he has shown the light and tone, how he roughed up the edges of each shade so it looks like it is blending.
< I have mixed feelings about this piece, this is probably the one of his images I like the most, and even now I can see that that the combination of those bold colours; pink and yellow, are the downfall of this piece. Though I may not like the colour choices, the underlying image is superbly drawn, and I find that Bernhard is very good at depicting light sources. And I like the curvature of his text.
Information Reference: 
http://www.designishistory.com/1920/lucian-bernhard/
http://en.wikipedia.org/wiki/Lucian_Bernhard

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