Swiss International

Swiss Simplicity

The style of the Swiss international era was very basic, very simple. They used minimal images and little detail, and most designs consisted of text. A lot of their posters and packaging were made using a flat coloured background with simple, geometric shapes and text. but most of the time they only used text. 

Though they mostly used sans serif fonts, the designers liked to play with the text. often they cut out sections of the text and shifted it a little, or they would have the letters of the title semi transparent and they would over lap the letters. For people who liked simple fonts they sure liked to make it hard to read.

< I'm not to fond of this one, to be honest if it didn't have "Knoll International" on the "K" I wouldn't have known what the title letters said. But I have to admit it does the job, the bright colours do catch your eye.

> I fell in love with these boxes when I first saw them. I love how simple and yet eye catching they are, especially the purple and orange one. It took me a bit to work out the "CH" is Chocolate and the "OR" is Orange. but the shortened title works because they have formed it into a geometric shape; a square. If I were to "nit pick" at this one I would have to say that they could/should have had the orange and red ones with two colours like the purple one.

References:

http://www.enterthevortex.net/content/swiss-type

http://rcaddy91.blogspot.com/

http://gds.parkland.edu/gds/!lectures/history/1950/swiss.html