Victorian Era

Over the Top
The Victorian era was all about; elegance and delicacy. But their designs were cluttered and often did not have any space uncovered. their clothes were very over the top, with intricate detail and lace, I doubt the designers in the victorian era even knew the meaning of the word "simple", but in some cases their idea works.
The posters and advertisements of the era were often as over the top as their garments. A popular technique they used was to use many different fonts, each piece of information was displayed in a different font. For these posters most of the page was covered in text but there was a small portion of page reserved for an image.
Their images were always intricate and detailed. Though they made their art realistic they did tend to romanticize things a lot.

< This is an advertisement from the era, looking at this poster i managed to loose count of how many different fonts they used (partially due to the low quality of the image). but i have to say just how well they everything centered or stretched out to the edges of the page, it actually looks pretty good. And they have allocated one fifth of the page for an image. Sticking with a black and white scheme was a good idea because with this many fonts and this much text, if it was all different colours the whole poster would be way to overpowering. As it is, it is still a bit to much writing for my liking.






> I really like this painting, it is quaint, and I'm a sucker for romantics. In all, this painting shows the victorian way, their "I have to fill the page" attitude, and their want for the "ideal" sweet and romantic lifestyle. Pretty gowns, country-side cottages, and gardens full of roses. It was the dream of all the women to live the sweet life and this painting depicts that dream.

References:

http://www.lib.udel.edu/ud/spec/exhibits/color/reliefs.htm

http://creativecurio.com/2008/01/the-creative-process-researching-alternatives/

http://gds.parkland.edu/gds/!lectures/history/1840/victorian.html

Psychedelia

Psychedelic 60's

The 1960's were a time where the 'young guns' ruled, and where hippy was 'hip'. Though they were influenced by Art Nouveau, they had a very 'fresh' idea of what 'in'. Their designs were mostly based around; outrageous and clashing colours, optical illusions and purposely blurred images. The images themselves were very basic, with minimal realistic detail, and emphasis on movement and vibration. The majority of am advertisement is text, but they warp the text until it is nearly illegible. A couple of the most notable of designers in the Psychedelic era are; Andy Warhol, Wes Wilson, and Roy Lichtenstein.

 < One of his most famous works, Andy Warhol's "Campbell's Soup" cans are/were very popular because of their oddly matched colours and repetition.
To be totally honest (and I figure I might cop a bit for this but) I don't like his colours, most of them make me feel like I'm going to be sick. But I get where people are coming from when they say they like it, Warhol is consistent if nothing else, so I'll give him some credit for that.

  

>  This is one of Wes Wilson's posters, and I've found I like his work, a lot of the stuff done in the psychedelia era I find too over powering with the colours, but Wilson doesn't use too many clashing colours.

The 'tiki' mask has been reduced to very basic lines, like most figures in the psychedelic times, but is still NOT boring because he use tapering lines and patterns. The bubbly background is a perfect example of the 60's wanting to fill every inch of the page. Almost like they were afraid of white space.

References

http://gypsyart.yolasite.com/art-history/tag/pop%20art

http://mog.com/Jonh_Ingham/blog/95273

http://gds.parkland.edu/gds/!lectures/history/1960/psychedelia.html

Swiss International

Swiss Simplicity

The style of the Swiss international era was very basic, very simple. They used minimal images and little detail, and most designs consisted of text. A lot of their posters and packaging were made using a flat coloured background with simple, geometric shapes and text. but most of the time they only used text. 

Though they mostly used sans serif fonts, the designers liked to play with the text. often they cut out sections of the text and shifted it a little, or they would have the letters of the title semi transparent and they would over lap the letters. For people who liked simple fonts they sure liked to make it hard to read.

< I'm not to fond of this one, to be honest if it didn't have "Knoll International" on the "K" I wouldn't have known what the title letters said. But I have to admit it does the job, the bright colours do catch your eye.

> I fell in love with these boxes when I first saw them. I love how simple and yet eye catching they are, especially the purple and orange one. It took me a bit to work out the "CH" is Chocolate and the "OR" is Orange. but the shortened title works because they have formed it into a geometric shape; a square. If I were to "nit pick" at this one I would have to say that they could/should have had the orange and red ones with two colours like the purple one.

References:

http://www.enterthevortex.net/content/swiss-type

http://rcaddy91.blogspot.com/

http://gds.parkland.edu/gds/!lectures/history/1950/swiss.html

Late Modern

Changing Fashion
Fashion changed dramaticaly during the late modern era. After the war everyone just wanted to let loose and be FREE, the women in particular wanted more feminin fashions than the practical and suit-like attire they were wearing during the war. Designers picked up on this and worked with it.
And so the skirts shorter and fuller, the waists got thinner and tighter, the neck line got lower and simpler. the designers wernt afraid to use lots of fabric or barely any, they went from on extreem to the other and the public lapped it up.
One of the Most influential and revloutionary designers of the time was Christian Dior. Dior begun the change and copped some hits for it. many people dissaproved of his use of massive amounts of fabric on one skirt, especialy after a war where they were forced to conserve everything and now dior was using everything, he pushed them to realize that conserving wasnt the top priority anymore, now it was 'celebrating life'.

< This one of Dior's designs is a classic exmple of the exessive use of fabric on one skirt. This dress shows how dior managed to use exess and yet keep it looking simple. though this dress has lots of gathers/ruffles by keeping it one colour, he kept it simple. and the way he accesorised it is good to because the hat and earings are rether large and bolbous which makes it Fun.

This one of Dior's designs shows the other >

side of Late Modern fashion. This dress shows that the minimalistic side of the war still left its mark. Deffinetly the opposite of exess, this dress uses little fabric, and expresses the "post war" relaxed feelings towards the body. With a low neck line and tight fit, it flaunts what has been hidden for ages.

Refferences:

http://myvintagevogue.blogspot.com/2009/07/bettina-graziani-in-dior-1950s.html

http://www.bluevelvetvintage.com/vintage_style_files/2009/09/

http://gds.parkland.edu/gds/!lectures/history/1945/latemodern.html

American Kitsch

The Classic 50's
   The design style of the period between 1940 and 1960 is often referred to as "American Kitsch" or "50's Art". Most of the inspiration for the style is said to come from the rounded nose of the DC-3 air-craft, the dramatic and exaggerated curve has been replicated and used in many designs and advertisements of the era.
   The closing of the war was a tremendous event and lent its own inspiration to the designs of the era. I was a dramatic time so the portraits and caricatures had very dramatic features and poses.
   Everything of the era was dramatic, exaggerated and curvy.

 

< I like the juke box; it is a classic and will last forever. This juke box has the classic exaggerated curve of the 50's. And the bright colours are evidence of the post war cheer.

 > Not a fan of the exaggerated faces, I find this image quite annoying. This woman’s exaggerated expression is typical of American Kitsch, as is the simple font and alter in size of the text. Having one word significantly larger than the rest puts emphasis on that word.

Information Reference:

http://gds.parkland.edu/gds/!lectures/history/1940/kitsch.html 

http://www.emerald.miahi53.com/lnk.html

http://www.greatworksofstyle.co.uk/2010/03/1950s-adverts-monday-masterpiece.html

Art Deco

A.M Cassandre

In 1901, Adolphe Jean Edouard Mouron was born in Charkov, Ukraine, and he later adopted the name of Adolphe Mouron Cassandre. 

Adolphe Cassandre was a Poster Designer, Painter, Typeface Designer, Artist and Stage Designer. Cassandre studied at Ecoles des Beaux Arts in Paris in 1915, where Cassandre briefly taught in 1934.

In 1936, Cassandre traveled to America, where he designed several surrealistic covers for Alexey Brodovitch at Harper's Bazaar. 1939 saw Cassandre's return to Paris where he remained untill his death in 1968.

Over his lifetime, Cassandre developed the four typefaces; Bifur, Acier, Acier noir, and Cassandre.

< This is one of the covers Casssandre designed for Harpers Bazaar. The colours used in this cover design work softly together and are not over-powering. The layering and positioning of the objects featured in the piece was well thought out and they look like something you would find on someones work desk. I believe his choice of typography was a good one, mixing a simple bold/block style font with a simple caligraphic style works because neither type over-powers the other, they are both on equil ground.

 

< This one uses colours that stand out against each other more and don't blend. Another point that lets this image down is the choice of typography. He has used a small simple font that has been shunned by a much larger and more extravagant font.

References:

http://www.drleslie.com/Contributors/cassandre.shtml 

Early Modern

Lucian Bernhard,
   Emil Kahn was born on the 15th of March in Stuttgart, Germany, and he Latter changed his name to Lucian Bernhard, as which he is known as to this day. 
   Bernhard studied at Akademie in Munich for a short period, but for the most part he taught himself.
   Bernhard moved to Berlin in 1901 where he worked as a poster designer and art director of magazines until 1920, when he became a professor at Akademie der Künste. this position was short lived because three years later he emigrated to New York City. In 1928 bernhard opened the Contempora Studio with Rockwell Kent, Paul Poiret, Bruno Paul, and Erich Mendelsohn where he worked as a graphic artist and an interior designer.
   Bernhard worked as a painter and a sculptor from 1930 until his passing on May 29, 1972.

   I know many people swear by Lucian Bernhard's work and i find it hard to say this but, I actually have yet to find any of his posters or advertisements that I have no issues with. Sure, I find some aspects of his work that I like but not the whole piece, I think most of my problems with his work are based on his choice and usage of colours.



< The background colour is to strong and there is too much for it to be able to work well with the blue text. and the text colour looks atrocious when combined with the colours in the picture. the only thing I like about this poster is the way he has done the picture, I like the way he has shown the light and tone, how he roughed up the edges of each shade so it looks like it is blending.

< I have mixed feelings about this piece, this is probably the one of his images I like the most, and even now I can see that that the combination of those bold colours; pink and yellow, are the downfall of this piece. Though I may not like the colour choices, the underlying image is superbly drawn, and I find that Bernhard is very good at depicting light sources. And I like the curvature of his text.

Information Reference: 

http://www.designishistory.com/1920/lucian-bernhard/

http://en.wikipedia.org/wiki/Lucian_Bernhard